Aesthetic Portfolio & Direct-Response Ads

I Craft Content That Captivates.
I Build Ads That Convert.

Hi, I'm Sofia. I blend premium visual storytelling with data-backed paid social media strategies. I help lifestyle, fashion, and travel brands double their return on ad spend (ROAS) using native Instagram campaigns.

Explore Feed Start Campaign

182K Followers

8.4% Eng. Rate

45+ Brands

Sofia Reyes · Content Creator Digital Ads Specialist & Visual Artist

Creating organic feeds that scale paid funnels. Travel, lifestyle & editorial fashion. 📩 collab@sofiareyes.com

🔗 portfolio.sofiareyes.com

Message Services

Aesthetic Portfolio

Curated Feed & Ad Creatives

Explore my campaign portfolio. These creatives and campaigns were built to merge seamless brand aesthetics with hard marketing conversion goals.

Media Buying ROAS: 4.8x

🔍

DTC Dashboard Tuning

Systematic campaign restructure drove a 40% boost in recurring catalog sales.

❤️ 12.4K Likes 💬 412 Comments

Strategy CTR: 3.8%

🔍

Creative Hook Planning

A/B testing visual content hooks to maximize click rates on Story layouts.

❤️ 18.2K Likes 💬 620 Comments

Media Buying Conv: 4.1%

🔍

Instagram Paid Placement

Native integration framing designed to slide organically into consumer social feeds.

❤️ 9.8K Likes 💬 280 Comments

Creative ROAS: 5.4x

🔍

High-Impact Reels Production

Professional video shoots capturing products in motion for vertical placements.

❤️ 14.1K Likes 💬 340 Comments

Strategy Imp: 1.2M

🔍

Full-Funnel Campaign Scale

Broad targeting models scaling budget towards stable, profitable ROI variables.

❤️ 15.3K Likes 💬 490 Comments

Marketing Expertise

My Ads & Creator Services

How I help direct-to-consumer and lifestyle brands scale their acquisition budgets on Instagram.

🎯

Paid Campaign Strategy

Complete funnel planning from cold prospect targeting to retargeting hooks. I structure campaigns to maximize budget efficiency and lower customer acquisition costs.

Custom Custom Audiences
Pixel & CAPI Optimization
Funnel Structure Auditing

📸

High-Performance Creatives

High-end visual production tailored for Instagram. I capture aesthetic photographs, design high-CTR carousels, and script/shoot engaging Reels that capture attention in 1.5 seconds.

Dynamic Video Reels
Aesthetic Product Flatlays
High-Hook Ad Scriptwriting

🔓

Creator Account Whitelisting

Run paid campaigns directly through my established creator handle (`@sofiareyes`). Ads appearing from authentic creators get up to 3x higher engagement and lower CPMs.

Handle Access Setup
Direct Engagement Monitoring
Social Proof Retention

⚖️

A/B Testing & Scale

Continuous optimization. I run rigorous tests on visual hooks, typography, color grading, and body copy to lock in the winning combination before scaling budgets.

Hook-rate Benchmarking
Copy & Title Variants
Weekly Data Reports

Format Mastery

Instagram Placements We Deploy

Different placements require unique hooks. I design optimized media specifically for how users consume each content format.

Feed placement

Feed Ads

Organic look-and-feel images with compelling headlines that seamlessly blends into the user's regular feed scroll, reducing ad blindness.

Stories placement

Stories Ads

Immersive, vertical visual experiences with swift transition swipe-ups or product sticker links, creating instant path-to-purchase funnels.

Reels placement

Reels Ads

Dynamic short-form video content emphasizing rapid hooks, trending audio structures, and strong narrative pacing that drives massive organic lift.

Carousel placement

Carousel Ads

Multi-slide swipeable frames demonstrating product benefits, style varieties, or a step-by-step transformation guide for high customer intent.

ROI Estimator

Calculate Your Campaign

Configure your budget, target goals, and placement formats to preview estimated performance metrics and projected ROAS.

Campaign Configuration

Adjust parameters to simulate your ad delivery parameters

Monthly Ad Spend $10,000

$1,000 $50,000

Primary Campaign Goal

Asset Format Focus (Select all that apply)

Feed Ads Reels Videos Stories Ads Carousels

Campaign Duration

4 Weeks 8 Weeks 12 Weeks

Performance Estimator

Projected key results for a 4-week campaign

Est. Impressions & Reach

450k - 600k

Projected viewer exposure

Est. Link Clicks

8,100 - 10,800

Visits to destination URL

Projected Conversions

260 - 350

Estimated acquisitions/sales

Target ROAS Range

3.8x - 4.5x

Return on advertising spend

Lock In Campaign Strategy

*Estimates are based on historical performance benchmarks across Sofia Reyes' client portfolio. Individual results will vary depending on product price point, optimization variables, and creatives.

Client Feedback

Brand Partnerships & Praise

Read what marketing managers and brand founders say about collaborating with Sofia Reyes.

★★★★★

"Working with Sofia Reyes transformed our story ad ROI. Her whitelisted reels achieved a 5.6x ROAS, the highest we've ever seen. The visual style matches our brand perfectly."

Clara Mendosa Founder, LUME Swimwear

★★★★★

"Sofia understands the balance between gorgeous photography and converting ad creative. We don't have to choose between brand aesthetics and sales metrics anymore."

Marcus Finch Head of Marketing, ORA Home

★★★★★

"Our conversion rates jumped by 32% within two weeks of launching Sofia's static carousel creatives. Her team is responsive, professional, and data-driven."

Sophia Sterling Growth Lead, VELA Beauty

★★★★★

"Sofia's whitelisted Reels ads reduced our Customer Acquisition Cost (CAC) by 42%. Her storytelling hooks are unmatched. A must-hire for DTC brands."

Devon Klay Founder, Klay Athletics

★★★★★

"Sofia delivered assets that look like a luxury editorial but drive revenue like direct response. The communication was seamless and files were perfectly organized."

Aria Vance Creative Director, ELIXIR Skincare

★★★★★

"We've scaled our budget by 4x since collaborating with Sofia. Her understanding of the Instagram algorithm and custom creative formatting is exceptional."

Liam Foster Growth Lead, Apex Apparel

★★★★★

"Working with Sofia Reyes transformed our story ad ROI. Her whitelisted reels achieved a 5.6x ROAS, the highest we've ever seen. The visual style matches our brand perfectly."

Clara Mendosa Founder, LUME Swimwear

★★★★★

"Sofia understands the balance between gorgeous photography and converting ad creative. We don't have to choose between brand aesthetics and sales metrics anymore."

Marcus Finch Head of Marketing, ORA Home

★★★★★

"Our conversion rates jumped by 32% within two weeks of launching Sofia's static carousel creatives. Her team is responsive, professional, and data-driven."

Sophia Sterling Growth Lead, VELA Beauty

★★★★★

"Sofia's whitelisted Reels ads reduced our Customer Acquisition Cost (CAC) by 42%. Her storytelling hooks are unmatched. A must-hire for DTC brands."

Devon Klay Founder, Klay Athletics

★★★★★

"Sofia delivered assets that look like a luxury editorial but drive revenue like direct response. The communication was seamless and files were perfectly organized."

Aria Vance Creative Director, ELIXIR Skincare

★★★★★

"We've scaled our budget by 4x since collaborating with Sofia. Her understanding of the Instagram algorithm and custom creative formatting is exceptional."

Liam Foster Growth Lead, Apex Apparel

I Craft Content That Captivates.
I Build Ads That Convert.